Services.
Tourism Product
Development
Because of the transparency provided by the internet and social media, locations must work harder than ever to attract the proper kind of tourists and connect with them in new and innovative ways while offering a rich, engaging message.
IONIS USA Consulting Group will research and evaluate your existing tourist product, identify relevant niche and special interest leisure segments, and respond to market problems by recommending enhancements to assist your destination or organization compete and prosper.
We can also create programs for the group and MICE industries, as well as adapt unique experience-based products for a broader travel market.
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Comprehensive analysis of your destination or organization
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Explore potential unique selling propositions that you may not be aware of or are not promoting
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Identify emerging or previously untargeted niche segments that may have a high level of interest in your product
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Analyze your existing infrastructure, itineraries, and marketing and outreach programs to help make your destination even more appealing to the group and MICE markets.
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Offer strategies for modernizing your interactions with visitors before, during, and after their trip.
Destination, branding, digital and marketing
IONIS USA Consulting Group offers resources for tourism professionals for positioning, branding and marketing their destination. Our experienced consultants think creatively but are surely grounded in the reality of the marketplace. Specifically, our consultants have:
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wide experience of creating and working with public and private segments, economic development, regeneration and culture, tourism operating
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great understanding of the prompt changing tourism marketplace, distribution systems, digitalization, social media, web design and mercantile
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deep knowledge of DMO's
Brand Creation & Design
We combine the power of storytelling with inspiring narratives to create brand identities that resonate with travelers and set your travel & tourism organization or hospitality company apart from the competition.
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Brand assessment
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Visual identity and design
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Overarching content creation and plan
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Marketing messaging
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Guest journey and operational philosophy
Web Development
Digitalization
A reliable website that clearly communicates your organization or company's features and attractions including events, festivals, travel information, and tour packages is crucial for success in today’s travel market. We create effective websites with engaging content and design that will inspire and educate visitors and convert "lookers" into "bookers."
We make sure that your website provides comprehensive easy-to-find information about all
aspects of your travel & tourism organization or hospitality company. This involves not only
basic material about individual and group travel, but also the ability to find media information, design custom itineraries, and book online. Travel website marketing tools like SEO
and paid search are also part of our toolkit to bring you even more attention.
Website Capabilities:
● Website development, hosting, maintenance, and domain management
● Update your website with points of particular interest
● Connect your website to social media platforms
● Search engine optimization (SEO) and paid search campaigns
● Implement tracking tools and analytics
Destination Services
Destination Services
PR & Media Relations
PR & Media Relations
We help destination management and marketing companies (DMCs) to plan and develop their destinations.
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Strategic tourism planning
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Tourism development and planning assistance
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Tourism flow analyses and market studies
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Tourism education strategies
Public relations and media outreach are critical for raising awareness and influencing actions that lead to more visitors to your destination or hotel. By achieving high-impact media exposure on a local, national, and worldwide level, IONIS Consulting Group goes beyond standard hospitality marketing and media relations to promote sales, brand awareness, and customer engagement. We use our considerable media contacts to offer powerful, personalized messages that turn influencers into evangelists.
We use a number of techniques to accomplish public relations success on your behalf, ranging from targeted press release distribution and FAM vacations to special events and crisis management, after developing a strategic plan to support your corporate goals.
Investment Consulting
Looking beyond strategy, sales and marketing, public relations and promotions, IONIS Consulting Group identifies needs and areas for stimulating investment. Our team’s experience and network
of relationships in the hospitality and tourism industries, combined with our foresight on global
economic growth trends, enable us to guide you through the expansion process.
We'll create a hospitality investment "map" describing the geographic regions in need of immediate room supply and selecting the suitable hotel product after identifying a route ahead that balances your sustainability needs with the benefits of tourist expansion (eco-lodge, convention hotel, etc.). When you're ready to raise capital, we'll find possible investors and connect your development team with appropriate forums, conferences, and events where you may present your opportunities and get the collateral you need to sell your ideas to investors. We will give all of the support you need to get money, whether it's a complementing public relations outreach campaign, a speaking opportunity in front of an audience, or anything else.
Hospitality Education
Services
By developing and delivering specialized online courses for vocational and managerial skills, we assist hotels, tourism companies, and destinations.
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Hospitality and tourist education courses are available online.
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Companies and destinations can build custom courses.
Hotel Investor Services
Throughout the process of purchasing, selling, and developing hotels, we assist developers and investors.
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Feasibility studies & best-use analysis
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Valuations
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Buy-side & sell-side due diligence
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Operator search
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Owner’s representation and asset management / monitoring
Hotel Operator Services
We provide assistance to independent hotels and hotel chains to improve operational performance by improving the guest experience, ensuring quality, increasing revenue, and reducing costs.
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Guest experience design
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Quality management system, planning and implementation
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Development and execution of brand standards and SOPs
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Revenue management optimization on strategic & operational level
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Cost item, benchmarking and gap analyses
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Organisational growth readiness assessment
Customers trends
and tourism insight
IONIS Consulting Group undertakes both B2B and B2C market research to inform future strategies and developments. We design research programmes from the ground up providing the right intelligence and insight to underpin later delivery.
A key difference between our destination consultants and many other research providers is the wider tourism expertise that we bring to projects. This experience anchors our research work in reality, right from the initial stages through to the final analysis, interpretation and application of findings.
Anti-crisis management and consulting
Anti-crisis consulting is a type of consulting service that is usually only used once.
Ionis Consulting Group assists organizations by delivering globally strategic professional travel security consulting and risk management services. On every level, having a comprehensive set of safety, security, protection, and intelligence solutions decreases risk and reduces vulnerability to threats.
Ionis Consulting Group provides vital foresight to help our clients avoid problems before they occur, as well as the tools to properly deal with any issue that may emerge. We understand the vulnerabilities your company faces, as well as the potential effect, harm, and disruption that may arise from terrorism, crime, pandemics, and natural disasters.
Comprehensive crisis management preparation and implementation with professional support ensures that your organization can effectively overcome a crisis while reducing the possible damage on your staff, reputation, assets, and business operations. It is the responsibility of every organization to ensure that a comprehensive risk management strategy is in place to protect people and business continuity.
It is our responsibility to ensure that you are properly equipped to deal with the crisis and any potentially harmful situations.
We are ready to start the Anti-crisis introduction immediately without prepayment due to economic hardship related to the coronavirus pandemic.
Contact us: office@ionis-usa.com
Mon-Sat 9:00AM - 7:00 PM
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